Job description

Marketing and Social Media Associate

Great Lakes Wealth - Northville, MI

$18 - $40 an hour

Part-time

Great Lakes Wealth is a small, but fast-paced, and fast-growing wealth advisory firm offering financial planning and asset management services to high net worth individuals. We work with a select group of clients and have an over-arching objective to help manage and preserve our client’s wealth. Our mission is to provide Wall Street solutions with Main Street values to our clients and the communities we serve.

We are looking for an experienced, organized, & efficient person with a marketing background, preferably in financial services, to fill the position of Marketing and Social Media Associate.

JOB SUMMARY

This position will direct communications that effectively describe and promote Great Lakes Wealth and the products and services we offer. This employee will work with GLW's management team in spearheading the marketing pursuits of the firm. With a focus on firm branding, financial planning, & asset management messaging, this position will be responsible for development, implementation, measurement of BOTH traditional marketing & communication efforts along with digital marketing & social media efforts, including: Creating & distributing marketing kits for clients, prospects & employees, online growth & optimization, website management, broadcast communications, and firm-sponsored events. This position is ideal for a well-organized, detail-oriented person who thoroughly understands traditional marketing & engagement of people - current and potential clients, along with event planning, social media, digital marketing, website design & utility, and working in a client facing capacity. You must be able to work independently, under pressure, possess analytical and problem-solving skills, and maintain professionalism in a fast-paced work environment.

EDUCATIONAL/ SKILL SET & OTHER REQUIREMENTS

• Associates and/or Bachelor’s Degree in marketing, communications, business administration or related field
• A minimum of 2 years’ experience in marketing communications, public relations, community relations, or advertising, in financial services a plus
• Experience managing and executing across several communications platforms
• Extensive successful writing and editing experience with a variety of print and online communications media
• Demonstrated experience and leadership in managing comprehensive strategic communications, media relations, and marketing programs to advance the missions and goals of the company
• Creative and thoughtful on how new media technologies can be utilized
• Self-starter, willing to execute day-to-day tasks and work independently
• Experience with WordPress, HTML, and/or website management
• Experience with Facebook, LinkedIn, Instagram, YouTube, Tic Tok and X/Twitter.
• Expertise in Microsoft Office, Adobe, Power Point and/or Google Slides
• Experience with SEO, SEM, Google AdWords & Google My Business
• Ability to prioritize and follow through effectively

PRIMARY DUTIES/ RESPONSIBILITIES (others may be assigned).

• Working with Senior Management to determine communications strategy and execute programs to deliver communications and events successfully
• Develop branding initiatives, communications, activities, and social media strategy
• Coordinate with outside vendors for special events, client appreciation, and employee programs.
• Evaluate the company's marketing needs and provide presentations to Senior Managment, fellow employees, and vendors
• Improve all current digital marketing initiatives including: social, email, SEO, and paid advertising
• Optimize existing channels of digital marketing as well as recommend and implement new strategies, once approved
• Research and plan marketing initiatives across both traditional and digital channels focusing on company growth strategies and target markets
• Manage and optimize our online presence on the website, social media, YouTube and other video, etc.
• Responsible for strategic direction and execution of all internal and external communications
• Will be able to create new, or leverage existing traditional and digital content and/or assets from our existing media library
• Develop and maintain a "leads" list, including digital (social media based) opportunities
• Use website pixels to segment audiences and create re-targeting campaigns
• Create and/or update collateral materials promoting the company’s services
• Work with vendors to outsource projects, print and other jobs when necessary.
• Constantly explore, recommend, use and optimize communication methods, vehicles and technologies to engage with various audiences, particularly as part of fully integrated demand generation campaigns.

SECONDARY DUTIES/ RESPONSIBILITIES (others may be assigned).

• Work closely with Senior Management on multiple projects and initiatives
• Preparation of Marketing Materials & Presentations
• Correspondence/Database Management
• Evaluate the needs and communicate (teach) other members of the team marketing-based ideas
• Answer phones and additional clerical and office work, when needed

Job Type:

• Part-time
• Full-time

Required education:

• Associates and/or Bachelor's

Required experience:

• Social Media: 2 years
• Marketing: 1 years

Job Type: Part-time or Full-time

Salary: $18 to $40 an hour

Experience:

• Social Media: 2 years (Required)

Marketing: 1 years (Required)

Job Types: Full-time, Part-time

Pay: $18.00 - $40.00 per hour

Expected hours: 20 – 40 per week

Schedule:

• Monday to Friday
• Weekends as needed

Education:

• Associate (Required)

Experience:

• Marketing: 1 year (Required)

Work Location: In person